The C-word

A manifesto for, of and by a consumer

Google

Digital Video Commercial On-air: December 2021 Production: Hyatt Films Bangalore India

Redmi

Digital Video Commercial Production: Hyatt Films Bangalore India On-air: March 2022

Google

Prospective clients think they can call any time, even the moment just after a spam call. Digital Video Commercial Production…

Mi Box 4K / Director’s Cut

Digital Video Commercial On-air: May 2021 Production: Hyatt Films Bangalore India

Amazon / Personal Gadget Manifesto

Lifecare Health / 360

RESHAPING THE PERCEPTION OF PHARMACY Re-established the brand to resonate with the vision ofdelivering empathy, not just medicines. This was…

The Economist / Outdoor+Digital

Spec outdoor/digital campaign repurposed for the digital age circa 2020Art+Copy: Aditya Gupta

DLF India / Inside Outside Magazine

DLF Camellias Gurugram India circa July 2020Art: Arijit GuptaCopy: Aditya GuptaAd agency: #One47, New Delhi

Triumph Motorcycles / Top Gear Ad

HSBC Skills For Life / Video

HSBC ‘Gift a Dream’ / Activation

GIFT A SIP. GIFT A DREAM. Getting HSBC joint-account holders to gift a SIP to their partner, hence gifting them…

HSBC Fashion show by underprivileged

CSR activity for HSBC IndiaThe underprivileged community starring in a unique fashion show,sporting the finest designer wear and accessories donated…

Fractal Analytics / Press

IDFC Mutual Fund / Economic Times

TOI Press Campaign / Art: Sagar Jadhav / TBWA 2017-18

IDFC Mutual Fund / OOH

Investor Awareness Billboard Campaign / Art: Sagar Jadhav, Rohit Salian, Nitin Dhumal / TBWA 2017-18

Jagran Publishing / Print + OOH

Out Of Home and Press Campaign / Art: Chinmay Raut / TBWA 2018

Reebok / Print + OOH

Pitch campaign / Art: Sagar Jadhav / TBWA 2018

ZO Rooms / Activation

Click link to view the unique ZO Rooms Gandhi Jayanti 2015 celebrations https://bit.ly/2A5Vz25

ZO Rooms / Brand Video

#RefriendYourFriend A Diwali campaign for ZO Rooms circa 2015

Gigstart / Digital

Social Media Campaign 2014 / Art: Aditya Gupta

Digital Artist / Calling Card

Official entry from McCann WorldGroup, New Delhi to One Show 2011 and AdFest 2011

The Economist India / Print

Print Campaign circa 2009

Harley Davidson / Print

Finalist at Longhand Awards 2012 / Print

THE BRIEF: Compose a long-copy ad for Gambler whisky that addresses the image problem of whisky consumed in sachets THE…

Max Life Insurance / TV commercial

Agency: Euro RSCG, Gurgaon, India (transcript below) Year: 2009 TRANSCRIPT Kid (K): “I came first!” Father (F): “Excellent… after all,…

Notabooty Ad Talent Agency / Activation

A promotional activity for Notabooty (pronounced not-a-booty), a newly launched ad talent agency circa 2011 in New Delhi, India

Volvo / Print

Pitch for Volvo Cars / HAVAS Delhi circa 2009

Makemytrip travel portal / TV commercial

Agency: Euro RSCG, Gurgaon, India (transcript below) Year: 2010 TRANSCRIPT: Doctor (D) in the background: “Thank God…God is great!” Patient…

Royal Enfield / Print

Agency: Wieden+Kennedy, New Delhi

Royal Enfield / Print

Agency: Wieden+Kennedy, New Delhi

Cannes 2011 Finalist – Young Lions

THE BRIEF: Competitors were given just 48 hours to create an online video that would drive people to petition world…

Fortune Business Magazine / Print

The pitch for Fortune Business Magazine Agency: Euro RSCG, Gurgaon Art: Chinmoy Bhowmik Year: 2008

Odomos Mosquito Repellent / Billboard

Agency: McCann WorldGroup, New Delhi Year: 2011

World Wildlife Fund / Press

Agency: McCann WorldGroup, New Delhi Art: Chinmoy Bhowmik Year: 2011

Poor Man Messiah

Nike Air Max Day / Poster

Nike Air Max Day Celebrative Poster commissioned by nh7.in circa 2014